A trip
in London – Etro Boutique on Old Bond Street
19.10.2014
19.10.2014
It was my first time to
visit a luxury store and it is in London.
I felt so excited when I was walking round in the store.
There was a completely different atmosphere of the luxury store in this historical city and the Nineteenth-century building on Old Bond Street.
It is a unique place that cannot be found in other countries.
When I entered the store, I immediately found out that there is much more space inside and the interior design is so perfectly fit for its products, including the mahogany staircase and the high ceiling with gold details.
One of my favorite parts is the ceiling at the second floor that can let sunshine through the window and brighten the room up.
My main purpose to visit this store that is Etro has collaborated with my favorite photographer, Mika Ninagawa, who is from Japan, this is her first collaboration outside Asia.
I was so pleasure that I had an opportunity to actually touch and look at these gorgeous items closer in the store.
Mika has created a Technicolor collection for Etro called Eden which launched earlier this year in Japan.
This collection blends Ninagawa’s images with Etro’s signature paisley and it is absolutely bring this brand into a different level, introducing each other to their own culture as well.
The most impressive thing for me that is the design shows the brand’s spirit and also has a strong personality of Mika, I think the new collection is the spotlight in the store.
"The fusion of the old and the new, east meets west is sure to widen Etro’s appeal – both to younger customers in Europe for whom a card holder or scarf is an affordable way to buy into Italian luxury – and in Asia, where Ninagawa says that the attention-grabbing, butterfly-printed clutch bags have already proved a hit with Tokyo’s harajuku set."
蜷川實花的多彩繽紛風格和日本原宿系 一拍即合，尤其原宿系大多是年輕女孩們follow的主要潮流之一，更為ETRO但來更多年輕客群。蜷川實花本身的客群大致從20~40歲，但ETRO本身的風格更成熟，約30歲以上。但ETRO本身的包包和配件類 其實也有活潑一點的配色，比服飾類的更能被年紀層低一點的客群的顧客接受。
The accessory is always the best product for young people to have their first luxury goods.
I think it's a good way to expand the customer awareness from different areas and ages.
There also displayed Mika’s work 'noir' and 'Self-image' which matched the interior design very well.
The first reason that I so admire Mika is the vibrant colours of her work which is an powerful image to bring joy into my life. Secondly, she likes her work to become any kinds of products and be used by different people in their daily life, so she is pleased to print her work in numerous ways with the affordable price. I really appreciate her concept because it is true that not every person has the ability to buy a collection of art and decorates the house. In addition, it is really easy to recognize her work from various collaborations that she has done.
Etro has planned a project related the brand’s eye wear collection, set to launch next year. I look forward to the new collection and how they will make a splash.
More information & Reference:
Etro Celebrates Mika Ninagawa Collection
Etro Enlists Ninagawa
Interview: Jacopo Etro on “Paradise” with Mika Ninagawa
Etro Eden: a colourful clash of East meets West
Mika Ninagawa Official Site
--後記--
話說我每次回頭看自己打完的英文文章
都常常覺得狗屁不通....，
所以歡迎各位好心人士糾正我的英文
感謝！！
I felt so excited when I was walking round in the store.
There was a completely different atmosphere of the luxury store in this historical city and the Nineteenth-century building on Old Bond Street.
It is a unique place that cannot be found in other countries.
When I entered the store, I immediately found out that there is much more space inside and the interior design is so perfectly fit for its products, including the mahogany staircase and the high ceiling with gold details.
One of my favorite parts is the ceiling at the second floor that can let sunshine through the window and brighten the room up.
 |
| second floor |
 |
| stairs to second floor |
My main purpose to visit this store that is Etro has collaborated with my favorite photographer, Mika Ninagawa, who is from Japan, this is her first collaboration outside Asia.
I was so pleasure that I had an opportunity to actually touch and look at these gorgeous items closer in the store.
Mika has created a Technicolor collection for Etro called Eden which launched earlier this year in Japan.
This collection blends Ninagawa’s images with Etro’s signature paisley and it is absolutely bring this brand into a different level, introducing each other to their own culture as well.
The most impressive thing for me that is the design shows the brand’s spirit and also has a strong personality of Mika, I think the new collection is the spotlight in the store.
"The fusion of the old and the new, east meets west is sure to widen Etro’s appeal – both to younger customers in Europe for whom a card holder or scarf is an affordable way to buy into Italian luxury – and in Asia, where Ninagawa says that the attention-grabbing, butterfly-printed clutch bags have already proved a hit with Tokyo’s harajuku set."
 |
| 我找不到此圖的原址...和它的雜誌日期＝＝" |
 |
| ELLE JAPON 2014/3 |
蜷川實花的多彩繽紛風格和日本原宿系 一拍即合，尤其原宿系大多是年輕女孩們follow的主要潮流之一，更為ETRO但來更多年輕客群。蜷川實花本身的客群大致從20~40歲，但ETRO本身的風格更成熟，約30歲以上。但ETRO本身的包包和配件類 其實也有活潑一點的配色，比服飾類的更能被年紀層低一點的客群的顧客接受。
The accessory is always the best product for young people to have their first luxury goods.
I think it's a good way to expand the customer awareness from different areas and ages.
There also displayed Mika’s work 'noir' and 'Self-image' which matched the interior design very well.
The first reason that I so admire Mika is the vibrant colours of her work which is an powerful image to bring joy into my life. Secondly, she likes her work to become any kinds of products and be used by different people in their daily life, so she is pleased to print her work in numerous ways with the affordable price. I really appreciate her concept because it is true that not every person has the ability to buy a collection of art and decorates the house. In addition, it is really easy to recognize her work from various collaborations that she has done.
Etro has planned a project related the brand’s eye wear collection, set to launch next year. I look forward to the new collection and how they will make a splash.
 |
| pic from Vogue UK |
Etro Celebrates Mika Ninagawa Collection
Etro Enlists Ninagawa
Interview: Jacopo Etro on “Paradise” with Mika Ninagawa
Etro Eden: a colourful clash of East meets West
Mika Ninagawa Official Site
--後記--
話說我每次回頭看自己打完的英文文章
都常常覺得狗屁不通....，
所以歡迎各位好心人士糾正我的英文
感謝！！
No comments :
Post a Comment